> For the complete documentation index, see [llms.txt](https://run3scape.gitbook.io/run3scape/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://run3scape.gitbook.io/run3scape/fundamentals/advertising.md).

# Advertising

In-game advertising is a key revenue and ecosystem-supporting feature of Run3scape, designed to offer Web3 projects and brands exclusive visibility while preserving the balance and sustainability of the $RUNE economy.

## How In-Game Advertising Works

1. **Paid Promotion Spots:**
   * Projects can partner with Run3scape by purchasing advertising space within the game world. These spots are strategically placed in high-traffic areas such as shops, cities, and key gameplay zones to maximize player exposure.
2. **Project Integration:**
   * Advertising may include banners, billboards, interactive elements, or NPC dialogues that promote the partner project or token—seamlessly blending promotion with gameplay while maintaining immersion.

## **Benefits** of In-Game Advertising

1. **Revenue Generation:**
   * Funds collected from advertising partnerships contribute to the ongoing development and growth of Run3scape. A portion of this revenue is also allocated to profit-sharing pools for $RUNE holders, rewarding the community for the game’s success.
2. **Boosting Partner Visibility:**
   * Advertised projects gain access to an active, engaged player base in a unique and immersive format—helping them grow their brand and expand their reach within the Web3 space.
3. **Mutual Growth:**
   * These partnerships create a win-win dynamic—partners gain exposure, players experience a richer world, and Run3scape strengthens its financial and gameplay foundation.